About

I'm Zam. I know this place from the inside.

This page starts with you, and why I do this work.

Wales · 2019Read the storyClose

When I'm in the mountains, or anywhere in nature, it feels as if my soul comes to life. It's where I explore who I am and what it means to be alive, and it's often where I go when I feel lost and need to find my inner direction.

Why every picture here is a chapter
01
Before me, you

If you've landed here, something in you is ready to change.

Most of my clients are doing well. They're successful, and they're facing a life or career threshold. Maybe you keep almost leaving something, or you're stepping into a bigger role, or it's finally time to define success on your terms, not the terms society gave you. Whatever brought you here, my guess is you already know it's time for change, and you've been trying to think your way through it. I know this place, because I've stood in it many times.

I went to Nairobi when everyone I graduated with went into business. I left a big role in New York for a girl in London who is now my wife. I walked out of a six-figure tech career a month before Facebook acquired us, and spent eighteen months with no title, no plan and no idea who I was without them. Every one of these decisions made little sense on paper. I chose to trust and follow my heart and my intuition, and every choice gave me back a truer version of myself, and the relationships that now hold my life together. I earn well and I live well, and it took leaving the straight path to learn those were never opposites.

This is why I love this work. Not because I have a method for making uncertainty go away, but because I know from the inside that the path only appears once you're willing to walk it. If you're standing at that edge right now, ready for something to change and not yet sure which direction to go, you're exactly who this practice was built for. The first call is thirty minutes, it's free, and there's nothing to sell. I simply want to listen.

02
Rooted

My work is rooted in twenty years of curiosity, learning and training.

I've lived and worked across four continents, crossed many life and career thresholds, and done everything from reading to therapy to certifications.

When I left global tech and turned fifteen years of experience design into immersive retreats for teams, I realised that breakthroughs fade quite quickly once people are back home. That gap, between insight and life, is where this practice was born.

I'm certified in Presence-Based Coaching, ICF accredited; in The Leadership Circle Profile, as a certified practitioner; and in Oxygen Advantage functional breathing, the fastest door I know into a nervous system that's been bracing for years. I've trained in mental health first aid, been a mentor for twenty years, and studied psychology, theology and personal development as a passion. I'm proud of twenty years of my own therapy, which to me is a competitive advantage, not a repair. My years in the water as a competitive swimmer showed me the body is wise, and a wonderful tool. The truest guides have climbed the mountains themselves before asking anyone to join them on the journey.

Summit of Mt. Toubkal, Morocco
03
The story

The road that led me here.

Where there was a fork in the road, I often took the path less travelled. The short version, in order.

  1. Toronto

    Where it started.

    Born and raised. Swimming taught me discipline. The cottage gave me nature, which is still where my spirit settles.

  2. Kenya

    The first pull over plan.

    After university, everyone around me went into business. I went to Nairobi. It made no sense on paper, which turned out to be the point.

  3. The career

    The years of searching.

    New York, Toronto, London and Europe. I did well in CRM, SaaS and consulting, a life that looked great from the outside, yet I kept feeling that something was missing. I once left a role in New York to swim for Canada in Dubai, because aliveness kept demanding I listen.

  4. The leap

    Leaving the sure thing.

    I walked out of a booming six-figure tech career a month before Facebook acquired our company, knowing it was simply time. Most people didn't understand, and sometimes those decisions are the ones that matter most.

  5. The silence

    Eighteen months of nothing.

    No career, no plan, no performance. Long walks in Hyde Park, the slow discovery of who I was without a paycheck and a title. It's a similar dissolution my clients go through, and it turned out to be the most important work I've ever done. Not everyone needs eighteen months, but transformation requires patience.

  6. Wondrinn

    Passion, purpose, Ikigai.

    Out of that silence came a retreats company and experiences across four continents. I quickly learned that breakthroughs fade once people go home. The gap between the insight and the life is where my practice was born.

  7. Toronto, again

    Home.

    A family, a coaching practice, and one on one work in the gap where change either sticks or slips away. The road wasn't a detour. It was the training.

Book a free discovery callIf any of this sounds like where you are.
Crete, Greece · 2023Read the storyClose

This is where the group we hosted for Wondrinn Greece ate dinner. I'd often sit at the villa before the teams arrived and just take in how different my career had become: from tech consulting to running team retreats in incredible places around the world.

Every picture on this site is a place from this road. Under each one, where, when, and what it taught me.

04
Where faith sits

Held openly. Never required.

I grew up, and still am, Ismaili Muslim, in a tradition that believes all the great traditions hold truth. That's how I've come to faith myself: learning from theology from all corners of the world, and finding beauty in a truly pluralistic society.

I'm a spiritual seeker, and clients who share that orientation tend to recognise it. Those who don't are equally welcome. The work stands on its own: science for the mind, the body, the heart, and for those open to it, the soul.

Bali · exploring ancient Vedic spirituality & tradition
Now

I live in Toronto with my wife and our soon to be born daughter. I've designed a lifestyle I love: six clients at a time, work I can do from anywhere, a beautiful program called Wayfinder, and something that compounds rather than consumes. My clients are founders, partners, engineers, lawyers and senior professionals at the edge of a new chapter. All great transitions contain a threshold: the space between one chapter and the next, where a new event, venture or stage of life begins.

Begin

Start with a free 30‑minute discovery call.

No application. Write a few lines, and I'll reply with times to talk. By the end of the call you'll know whether this is the right next step. So will I. Either way, it stays between us.